In Part 1 of this series, we discussed how your website needs to be clear, and what information to keep above the fold. In Part 2, we covered testimonials, copywriting and using your website to sell, not entertain. Now we … Continue reading
In the first part of this series, we discussed how your website needs to be clear, and what information to keep above the fold. In this part, we will continue to discuss key marketing concepts as applied to travel and … Continue reading
Whether you are marketing a hotel, resort, tour or even a whole region as a destination, your website is probably the first contact most people have with you. Fortunately, those people have landed on your website because they’re interested in … Continue reading
If you are in a travel, tourism or hospitality industry, and need a refresher on the basic principles of marketing as applied to your industry, then read on. This article will provide you with all the knowledge you need to … Continue reading
Market position is the process by which marketers create an image or identity in the perception of their consumers. The key word there is that it’s a process, and it plays a very important role in improving the attractiveness of … Continue reading