In Part 1 of this series, we discussed how your website needs to be clear, and what information to keep above the fold. In Part 2, we covered testimonials, copywriting and using your website to sell, not entertain. Now we … Continue reading
In the first part of this series, we discussed how your website needs to be clear, and what information to keep above the fold. In this part, we will continue to discuss key marketing concepts as applied to travel and … Continue reading
Market position is the process by which marketers create an image or identity in the perception of their consumers. The key word there is that it’s a process, and it plays a very important role in improving the attractiveness of … Continue reading